At some point, our lives were full of zest and relentless ambition.
“Tomorrow” excited us. The challenges and struggles were met with virility and strength. Any obstacles were overcome with uninhibited confidence.
An attitude that yells, “I can, I have, and I will.” Life was difficult but easy at the same time.
And then one day, we notice that the contagious energy we took for granted is no longer there. We greet the alarm clock with sloth and dread.
Life’s challenges beat us down with a fury of blows that leaves us anxious, tired, with a general disdain for “tomorrow.” The woman in your life slowly drifts away. Gone is the ambition and masculine desire that attracted her to you in the beginning.
Life, here, is miserable.
Millions of men feel this way. Millions of men are plagued by the epidemic of low testosterone.
There’s this misconception that testosterone just builds muscle and makes you jacked. It does, certainly, but it’s sophomoric and ignorant to limit its scope of benefits to a set of big biceps.
In a word, it makes a man, a man.
Testosterone, optimal levels, gave you the energy, ambition, and zest for life of your younger years. It gave you the drive to talk to the beautiful girl at the bar. It made you a conqueror; it was the fuel that stoked your warrior spirit.

Credit: Illimitable Man
And that’s why this book by Jay Campbell and Jim Brown is so fundamentally important.
Their aim is simple but noble in its breadth: to give every man the tools and knowledge to optimize their hormones and in turn, their health.
Our brain and body is this wonderfully, complex machine. The hormones and neurotransmitters are the code, or program, that runs the machine. From this, our actions and behavior will follow.
Imagine equipping a Ferrari with an engine built for a Toyota Camry. Floor the pedal but nothing will happen. It will only perform as well as the foundation it’s built upon. In this case, you’ve staked your claim to a house of cards.
Such is life with low testosterone.
Today, the average man has the same testosterone levels as men our grandfather’s age in the 40s and 50s.
Think about that for a second.
It’s no wonder that today’s men are neurotic and skinny-fat with motivation levels that relegate them to the couch with a 6-pack of craft beer, excited for the next Netflix marathon.
Testosterone Optimization Not Replacement
As this epidemic has worsened, testosterone replacement therapy has gained in popularity. It’s a first step but Jay and Jim’s aim is different than simply evangelizing replacement therapy. They have appropriately titled their work and mission: Testosterone Optimization Therapy.
It’s a subtle but important distinction.
Relying on today’s medical system for health optimization can be a dangerous enterprise. If you were a forward-thinking man, you’d ask your primary care physician to check your testosterone levels at your annual physical.
Anything less than 600 ug/ml is cause for concern. This is sub-optimal. What is further cause for concern is that the range for “normalcy” begins at 294 ug/ml. This has gone down from somewhere in the 300s as considered the lower bound of normal.
Health optimization begins with knowledge, knowledge aimed at optimization not normalcy. Maintaining normalcy and being part of the masses should not be your chief aim. For that reason, trusting the established medical system to optimize your health is a dangerous presupposition.
It lies at the heart of what makes this book so important.
It begins with an in-depth analysis of the actions of testosterone within the brain and body. Yes, testosterone helps you build muscle but I bet you’d be surprised to know that:
- Testosterone & dopamine are intimately linked. Higher levels of testosterone promote optimal levels of dopamine. Dopamine is the “go” neurotransmitter in your brain. It gives you ambition, libido, confidence, and the drive to become a man of value.
- Testosterone is an anti-depressant. Testosterone increases the density of serotonin transporters (SERT) in the brain. The greater the number of SERTs present, the greater amount of serotonin in the brain. Testosterone is Prozac on steroids, pun intended.
- Testosterone is anti-inflammatory. It decreases blood sugar and insulin levels, which, if elevated, are disastrous for metabolic health and inflammatory, by nature.
There are dozens more and it’s incredibly important the book began here. Before you can care about optimization, you have to first understand why it’s important.
Why Natural T-Boosters Don’t Work
I’ve always relied upon the old adage that “if it’s legal to buy, it probably doesn’t work very well.”
Nowhere is this more pertinent than with natural testosterone boosters. It’s a multibillion industry that offers little more than snake oil and over-priced herbs.
Jay and Jim synthesize the literature on all the most popular “T-Boosters” and show conclusively that your money is better spent elsewhere. This alone is worth the price of the book.
If T-Boosters Don’t Work, Where To Go Next?
The natural thought progression is fairly obvious. If natural “T-Boosters” don’t work, is testosterone optimization therapy (TOT) your only option?
It’s a fair question and one that requires serious thought and consideration.
To Jay and Jim’s credit, TOT is not prescribed as the first and only solution.
TOT is a lifelong prescription. You do not go on and off TOT. For this reason, it’s imperative to naturally attempt to raise testosterone levels before deeming TOT necessary.
There’s an intimate difference between buying natural T-Boosters at GNC and attempting to raise your testosterone levels through natural means.
It’s lifestyle optimization.
- Prioritizing sleep
- Minimizing stress
- Eating whole foods like an adult
- Adequate saturated and monounsaturated fat levels
- Eliminating any micronutrient deficiencies
- Winning more
- Eliminating and avoiding exposure to environmental chemicals that are pro-estrogen
This prescription can go and on but these are the rough basics. This is a robust article that goes into further detail.
Sometimes, this isn’t enough. Tens of thousands of chemicals have been released into the environment since WWII. A significant amount of these directly or indirectly inhibit testosterone production.
It wouldn’t be crazy to suggest there’s a war against men in the West. Weak, low-T, unassertive men are easier to control.
Exogenous Testosterone, The “How To”
So, you’ve decided exogenous testosterone is the route you must go.
Now where?
Again, relying on the established medical system can be dangerous and even make your dire situation worse. Most physicians are uneducated in “Testosterone Optimization Therapy.”
You are far more likely to encounter a physician that prescribes you a shot every two weeks of Testosterone Enanthate than one who will prescribe a shot every other day of Testosterone Propionate.
Most physicians don’t understand the difference. Most of you don’t understand the difference. It’s next to impossible to expect optimal care given the sheer inadequacy of knowledge.
The authors offer a complete roadmap of the available solutions and their expert opinion on solutions that are optimal. They are not doctors and they cannot prescribe your therapy but their knowledge can provide invaluable direction on finding a practitioner who can set you on the road to optimization.
The book continues in this manner. Knowledge bomb after knowledge bomb. It is Jay and Jim’s magnum opus. A distillation of decade’s worth of knowledge and experience dedicated to helping every man optimize their health and in turn their life.
It is my hope that each of you has optimal testosterone levels and is living a life full of passion and virility. Unfortunately, the reality is that this is statistically improbable.
The odds are that at some point in your life, you will deal with low testosterone. Arm yourself with knowledge, today, so that you may never lose your compass to good health in the future.
Ignorance is not bliss. Inaction through sheer ineptitude is not noble.
Buy the book. Take the first step to reclaiming your masculinity. Your future health, ambition, and woman in your life will thank you.
Be well.